Focusing on Governance for a Real Client in a Content Strategy Course

This article describes a graduate seminar on Content Strategy taught in the Fall of 2020 during the height of the COVID pandemic. Students worked totally online with a real client to develop a content strategy plan. This class was noteworthy because, unlike most classes that end up designing a logo, identity package, and look-n-feel approach to content strategy, this course ended up focusing on the much-overlooked emphasis on governance in an already well-established content strategy plan. Students conducted a persona research study (using Redish's approach) and built a UX journey map (using Kalbach's approach). They conducted a content audit (using Halverson's approach) and then used the data to determine what problems in content development really needed to be solved. These analyses showed that the client's principal needs actually dealt with governance issues rather than logos, branding, and content, so students researched and recommended suitable governance systems (primarily following Welchman's approach). Finally, they produced templates, sample content, and a content development plan for PCLS based on the new governance model provided. [ FROM AUTHOR] Copyright of Journal of Technical Writing & Communication is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

A sense of home: two migrant personas during COVID-19

This article interrogates how the 2020 COVID-19 pandemic influenced the way that we produce online personas as migrants to Australia. By conducting comparative autoethnographic analysis of our online personas built on the social media sites Facebook, Instagram, and Twitter, we unpack the role of mediated persona performance in connecting to our adopted homes as well as our connection to, and forced separation from, our countries of origin. There is a growing body of research on the impact of COVID-19 on migrants, particularly on forced migrants throughout Europe, and the impact of racism directed at migrants during the early stages of the pandemic. In Australia, scholars considered the role of technology in mediating relationships during lockdowns in 2020. This project broadens the scope of this body of research by looking at migrants who came to Australia with the intention of staying, by looking across platforms, and by considering not only what is shared and why, but what is absent: the ways we were – and are – strategically silent in our online persona performances. [ FROM AUTHOR] Copyright of Continuum: Journal of Media & Cultural Studies is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

The personas and motivation of religious tourists and their impact on intentions to visit religious sites in Saudi Arabia

PurposeThe purpose of this paper is to provide comprehensive, theoretical and practical knowledge that will assist decision-makers in making informed decisions when promoting several religious sites in the Kingdom of Saudi Arabia (KSA). Specifically, this study examines the popularity of several religious sites, the personas of prospective visitors and their intentions to visit.Design/methodology/approachThe study uses several methodological approaches to fulfil its main objective, namely, Google Trends analysis, K-means cluster analysis and linear regression analysis.FindingsThe results reveal that several religious sites in the KSA are popular and have potential for further consideration by various stakeholders. In addition, four personas were identified which can aid decision-makers and marketing practitioners in designing suitable plans for prospective visitors based on the participants' motivation and demographics. Furthermore, a significant association was observed among three motivational variables (self-esteem, relationship and physiological needs) and the participants' intentions to visit.Originality/valueThis study makes an original contribution to the literature, as it examines several religious sites in Saudi Arabia in addition to the sites that are part of the practices of Hajj and Umrah. Furthermore, this study provides comprehensive knowledge in this area to assist both future researchers and practitioners.

Human-centred design research during the pandemic: using an online survey to inform personas of women at risk of hip fracture

During the global pandemic, social distancing rules made it difficult to conduct human-centred research into hip fracture protection, and in-person focus groups were abandoned. An online survey was developed to safely gather insights from people living with osteoporosis who are at risk of fragility fractures. The survey data informed the design of five personas that provide a critical lens to drive innovation in hip protector garment design and evaluate ongoing concept development. Although the pandemic disrupted people-facing research, the use of survey data provided a greater breadth of voices to inform the personas than focus groups alone. [ FROM AUTHOR] Copyright of Design for Health is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

Covid-19 and our understanding of risk, emergencies, and crises

It seems that 2020 is the year that keeps on giving. On 1 January, the world woke up to fresh updates on Australia's Black Summer and its tragic consequences for wildlife and local communities. This crisis was the first in a series to also include political protests in Hong Kong, and Belarus, an explosion in Beirut's port, an oil spill in Mauritius, an outbreak of Ebola and measles in the DRC and, of course, the killing of George Floyd, giving fresh impetus to Black Lives Matters protests within, and beyond, America's borders. All this and more in a year in which an estimated 168 million people would have needed humanitarian assistance - and that is without the elephant in the room. But, of course, the pandemic has not affected everyone in the same way or to the same extent - that is to say, it is not universally 'extreme'. If anything, the pandemic has stripped away a facade that hitherto largely obscured structural cracks in society - or particular vulnerabilities to extreme contexts by BAME or people with disabilities or those (particularly women) having to home school their children. Then there are those running businesses and facing unprecedented organizational challenges: problems with supply chains, shortages of personal protection equipment, staff or paying customers. Finally, there are others who have found themselves at the sharpest end of the pandemic, having lost someone they cared about. It is these varied groups then that find themselves at the coal face. The pandemic may not be an extreme context for all - but it is for them. (PsycInfo Database Record (c) 2023 APA, all rights reserved)

‘Personas for lighting'. Three methods to develop personas for the indoor lighting environment

The objective of this research is to describe and compare three different methods of generating ‘persona for lighting' to envision users' behaviour within the lighting environment. ‘Personas' are used to represent typical users, highlighting their needs, perspectives, and expectations to aid user-centric design approaches. The researchers looked for the most useful method of shaping ‘personas for lighting' to learn about users' satisfaction with the various lighting conditions to identify their needs. Method one of lighting persona development, was based on interviews with 87 users of five buildings of four different types: an office, a primary school, two university buildings, and a factory. The lighting conditions were observed and measured in all the buildings. As a result, 22 personas for lighting were created. In method two personas were generated based on pre-interviews, workshops on lighting and post-interviews with ten users along with the onsite lighting measurements. Later, due to the Covid-19 pandemic's lockdowns, an online survey on the visual lighting environment in home offices was carried out among 694 students and professionals from seven countries to create two more personas for lighting (method three). All 26 ‘personas for lighting' were generated in relation to observed lighting conditions, based on the satisfaction, preferences and needs of the users working within variously lit indoor environments. All the tested methods can be used for nearly any type of building and room, but the resulting personas are different due to the specific limitations of the methods. The created personas may help to identify future users' lighting preferences, needs and requirements and assist designers. However, to fully understand their impact on the lighting research practice they should be tested in real projects. © 2022 The Author(s)

Salón de belleza versus ‘dispositivo de la persona': cuerpo, enfermedad y sexualidad

En Viajes virales (2012), la escritora Lina Meruane elabora una lectura crítica acerca del corpus literario sobre el SIDA producido en el auge de la epidemia en Latinoamérica. En este libro, Meruane destaca como una de las obras fundamentales sobre este tema la novela Salón de belleza (1994), de Mario Bellatin, que —al poner la enfermedad en discurso— delata el exterminio de la comunidad homosexual latinoamericana, que comprendería el gay pobre afeminado. Narrada en primera persona por el protagonista, un peluquero travesti, la novela gira en torno de este personaje que, en la ausencia de políticas de Estado, convierte a su salón de belleza en un ‘moridero' para acoger a los cuerpos de hombres enfermos y abandonados que, acometidos por una enfermedad contagiosa asociada de forma latente a la homosexualidad y al SIDA, ya no se adecuan a la categoría de persona humana, digna de derechos básicos. Suponiendo un "sujeto de la consciencia” apartado de su cuerpo, conforme ha teorizado Esposito (2009, 2011), la categoría de la persona es valorada en discursos jurídicos, filosóficos y políticos y —sobre todo— sustenta las reivindicaciones de los derechos humanos, contradictoriamente, tan en boga en la contemporaneidad. A la luz de esas ideas, el objetivo de este trabajo es analizar cómo la novela Salón de belleza, al enfocar el cuerpo enfermo y sexualmente disidente, problematiza la eficacia de la categoría de la persona como garantía de derechos, así se revela un dispositivo de exclusión de los cuerpos a servicio de la biopolítica que regula la muerte y separa biológicamente —a partir de la enfermedad, del género y de la sexualidad— a los que merecen vivir de los que merecen morir.Alternate : In Viajes virales (2012), Lina Meruane provides a critical reading of the literary corpus on AIDS, produced at the height of the epidemic in Latin America. In this book, the author highlights the novel Salón de belleza (1994), by Mario Bellatin, as one of the fundamental works on this theme, in which the writing of the disease denounces the extermination of the Latin American homosexual community, which would include the poor effeminate gay. The novel revolves around a cross-dresser hairdresser who, in the absence of public policies, converts his beauty salon into a ‘moridero' to shelter the abandoned bodies of sick men who, affected by a contagious disease indirectly associated with homosexuality and AIDS, no longer fit into the category of human person, worthy of basic rights. In turn, assuming a "universal” and "disembodied” individual, the dispositif of the person, as theorized by Roberto Esposito (2009, 2011), has become the key concept that sustains human rights claims, contradictorily, so popular in contemporaneity. In light of these ideas, the aim of this paper is to analyze how Salón de belleza, by focusing on the sick and sexually dissident body, problematizes the effectiveness of the dispositif of the person to guarantee rights, revealing itself, in reality, as a biopolitical apparatus of exclusion and control of bodies: separating biologically-based on health condition, gender and sexuality- who deserves to live and who must die.Alternate : Em Viajes virales (2012), Lina Meruane elabora uma leitura crítica acerca do corpus literário sobre a Aids produzido no auge da epidemia na América Latina. Neste livro, a autora destaca a novela Salón de belleza (1994), de Mario Bellatin, como uma das obras fundamentais sobre este tema, na qual a doença posta em discurso delata o extermínio da comunidade homossexual latino-americana, que compreenderia o gay pobre afeminado. A novela gira em torno de um cabeleireiro travesti que, na ausência de políticas públicas, converte o seu salão de beleza em um ‘moridero' para acolher os corpos abandonados de homens doentes que, acometidos por uma doença contagiosa associada indiretamente à homossexualidade e à aids, não mais se adequam à categoria de pessoa humana, digna de direitos básicos. Por seu turno, p essupondo um indivíduo "universal” e "descorporificado”, a categoria de pessoa, conforme teorizou Roberto Esposito (2009, 2011), tornou-se o conceito-chave que sustenta as reivindicações dos direitos humanos, contraditoriamente, tão em voga na contemporaneidade. À luz dessas ideias, o objetivo deste trabalho é analisar de que modo Salón de belleza, ao pôr em foco o corpo doente e sexualmente dissidente, problematiza a eficácia da categoria de pessoa como garantidora de direitos, revelando-se, em realidade, um dispositivo biopolítico de exclusão e controle dos corpos: separando biologicamente -a partir da doença, do gênero e da sexualidade- quem merece viver e quem deve morrer.

A Novel Data Science Approach to Personas' Creation to Study Willingness to Receive Vaccination in the General Population

Vaccines have proved to be effective in reducing mortality of the COVID-19 pandemic. However, a part of the population is still reluctant to be vaccinated. Thus, the aim of this work was to apply a framework to create Personas, fictional representations of real people, to assess the characteristics of the population willing to be vaccinated in order to develop personalized eHealth-based interventions to increase compliance to vaccinations. Data was collected through an online survey at the beginning of 2021. Multiple dimensionality reduction methods were used as input for K-Medoids clustering with PAM algorithm to create Personas. The optimal number of Personas and dimensionality reduction method to be used were evaluated through the average silhouette graph and the percentage of statistically different attributes between Personas. From 1070 respondents, three Personas were identified. Persona 3 showed statistically significant lower trust in institutions, lower education and lower willingness of being vaccinated when compared to the other two Personas. The developed approach to create Personas was deemed able to identify the main characteristics of those more prone not willing to be vaccinated, suggesting that behavioral change techniques should focus on taking advantage of the closer social circle of those reluctant to vaccines. © 2022 IEEE.

Face mask and protective eyewear-associated headache among healthcare workers during the COVID-19 pandemic.

OBJECTIVE: The objective of this study was to investigate the prevalence, clinical features, and factors related to personal protective-associated headaches. METHODS: We conducted a cross-sectional study among healthcare workers using an online questionnaire. RESULTS: We surveyed 305 participants. The N95 face-mask was the most used device by 93%. Of 305 respondents, 206 experienced headaches while wearing protective equipment; 36.06% suffered from a headache disorder before the pandemic. The prevalence of de novo headache was 39.01%. Gender, age, or exposure to coronavirus disease were not determining factors to develop headache. Headache intensity was higher in front-line healthcare workers and was correlated (r = 0.728) with the time wearing protective equipment. The more days per month the participants wore personal protective equipment the shorter the time to headache onset after donning equipment. CONCLUSION: Our study confirms the relationship between frequent and prolonged use of protection devices with headaches and reaffirms the implication of external pressure as a primary mechanism.

OBJETIVO: Investigar la prevalencia, las características clínicas y los factores relacionados con las cefaleas asociadas al equipo de protección personal. MÉTODOS: Realizamos un estudio transversal entre trabajadores de la salud por medio de un cuestionario en línea. RESULTADOS: Encuestamos a 305 participantes. La mascarilla N95 fue el dispositivo más utilizado opor 93%. Del total de encuestados, 206 experimentaron cefalea mientras usaban el equipo de protección; el 36.06% padecía algun trastorno cefalálgico antes del inicio de la pandemia. La prevalencia de cefalea de novo fue del 39.01%. El género, la edad o la exposición a la enfermedad por coronavirus no fueron factores determinantes para desarrollar cefalea. La cefalea fue de mayor intensidad en los trabajadores de primera línea y se correlacionó (r = 0.728) con el tiempo que se uso el equipo de protección personal. Mientras más días por mes los participantes usaron el equipo de protección personal menor fue el tiempo de inicio de la cefalea tras la colocación del equipo cada vez. CONCLUSIONES: Nuestro estudio confirma la asociación del uso frecuente y prolongado de dispositivos de protección con el desarrollo de cefalea y reafirma la implicación de la compresión externa como mecanismo primario.

A Prototype Design and Usability Evaluation of a Chinese Educational System

Driven by both technological advances and the onset of COVID, online resources have become ever more integrated into modern education. However, foreign language learning has been especially difficult in a virtual environment because the high degree of interactivity and adaptation necessary of language learning is often absent from online tools. Existing online resources which are popular among foreign language students – ranging from the self-study app Duolingo to the flashcard app Quizlet – all carry substantial shortfalls. Namely, these systems are individual-based and lack the collaboration between parents, students, and teachers which is often vital to student success. Utilizing relevant psychological principles, we consider the algorithmic and interface aspects of a prototype design for a Chinese learning application which can be integrated into the classroom to promote support between parents and students. We also conducted cognitive walkthrough and heuristic evaluation to assess the usability of the prototype’s interface. The results found that the interface was majorly intuitive despite some minor violation of heuristic principles. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Combined Use of Selected UX Research Techniques and Creation of User Persona for Design and Evaluation of Sustainable e-Commerce Apps—A Case Study

The advent of digital economy, the expansion of Internet user base, the surge in the number of smartphone users, and the increasing interconnectedness of man, machines and organizations have fuelled a phenomenal growth in the market penetration of e-commerce worldwide. The disruption of physical shopping by COVID-19 outbreak and the consequent change in consumer behaviour, leaning more towards online shopping, has also significantly pushed up that growth trajectory. The proliferation of e-commerce-apps is a complementary component of this phenomenon, and the competition for sustainability and growth of these apps and the associated companies is ever-increasing. The above developments have necessitated the according of heightened attention to User Experience, i.e., UX, and cognitive response, manifested in consumers’ need, preference, attitude, behaviour and comfort, in designing new e-commerce apps and continually improving the existing ones. For meeting this need, a plethora of tools and techniques are available for informing the design process from the perspectives of end-users for enhancing user-centric design efficacy and productivity of the apps. In this paper, a methodology of combining six UX research techniques has been deployed and a user persona has been created in a novel framework by selecting an existing e-commerce App and engaging a consumer newly opting for online shopping. Pain points have been explored and scopes of improving the App identified. This methodology of bettering usability and user experience would be useful for the design and testing of not only e-commerce apps but also of apps developed for numerous other fields of applications. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

A User-Centered Approach to the Application of BIM in Smart Working Environments.

Considerable research has been performed on smart working environments in the architecture, engineering, and construction industry, with building information modeling considered as a critical element for implementing intelligent working systems. Although much software has been developed, a lack of understanding inhibits a user-centered approach to the application of building information modeling in architectural design offices. This study focuses on usability factors for the development of software and proposes a direction for the adoption of building information modeling in architectural design offices. This study adopts a persona method that focuses on user experience, starting with a survey conducted in two large domestic architectural offices. For developing the persona scenarios, this study provides a conceptual framework of usability, identifies user demands, and characterizes user experience. Four representative personas were developed for the representative types of users in smart working environments. The persona scenarios provide a basis that directly reflects user needs and experiences regarding the use of building information modeling software in architectural design offices. Two implications of the application of building information modeling are proposed based on the scenarios: a user-friendly working environment for smart workflows and a customized training program focusing on user experience for the use of building information modeling software.

How male technology leaders navigate inclusion and diversity expectations using a paradoxical leadership framework

Male technology leaders have faced mounting expectations regarding topics related to inclusion, diversity, and equity (IDE). The impact of COVID-19, events exposing racial injustice, as well as political discord in the US have increased sensitivities to when and how leaders should respond to this highly charged arena. This study seeks to understand more about male leaders' experiences of navigating the tensions and expectations that often accompany enacting IDE practices. Leaders that have experience in leading technology organizations as well as a background in technology or product development participated in interviews exploring various aspects of their experience with IDE topics. The interviewed leaders shared diverse experiences about vulnerability, privilege, making mistakes and taking risks. Often their experience highlighted paradoxes or situations where there was tension between what they were being asked to do and what they felt they should do. The most apparent paradoxes in my interviews had to do with (a) caring for others and revenue generation, (b) challenging and supporting, and (c) being self-centered and being other-centered. The experiences of those interviewed revealed three different approaches taken by leaders in response to IDE initiatives, represented in my study by three different "personas." Having a strong level of intent toward and impact on IDE defined the first group, while a moderate level of intent and limited impact involving IDE were associated with the second group. The last group had little to no intent and impact concerning IDE topics and practices. The leader's characteristics for each persona are defined, including how that leader would need support and what their reaction to crucial paradoxes might be. The construct of personas can provide leaders with clarity regarding behaviors for supporting IDE and training ideas they can request for themselves or for their companies;it can also help leaders recognize the importance of reflection and action regarding various paradoxes that are explained in this work. This dissertation is available in open access at AURA, (https://aura.antioch.edu) and OhioLINK ETD Center, (https://etd.ohiolink.edu). (PsycInfo Database Record (c) 2022 APA, all rights reserved)

DEMAND RESPONSE ANALYSIS FOR DIFFERENT RESIDENTIAL PERSONAS IN A COMFORT-DRIVEN BEHAVIORAL CONTEXT

Low demand response (DR) participation and high program drop-out rates continue to impede DR goals that could save up to $13 billion in annual grid expansion and electricity demand costs. Yet, the literature lacks a thorough understanding of how different residential customer segments enrolled in DR programs respond to utility signals in view of occupant comfort considerations. The objective of this study is to gain a clear understanding of the effects of four different customer personas on residential DR. Given current data limitations, this work developed an array of hypothetical personas with varied priorities, activity levels, and comfort thresholds based on demographic variables that have been found in previous studies to influence energy consumption. A BEopt™ DR model for a reference residential single-family building located in Colorado was built to isolate the effect of differences in buildings or climate. The results provide useful evidence on how persona-comfort differences lead to significant deviations in DR goals (especially peak demand reduction), ranging from 0.1% to 20%. This work presents a novel framework representing comfort preferences in DR models. The data generated, albeit synthetic, and the results could inform DR program design considerations of how different people respond to different comfort priorities. Copyright © 2021 by ASME and The United States Government

[Attending COVID-19 patients during the first wave of the pandemic in a Medium Stay Hospital: Variables associated with mortality in hospitalized patients in an acute situation]. / Atención a pacientes COVID-19 durante la primera ola de la pandemia en un hospital de media estancia. Variables asociadas con mortalidad en ingresados en situación aguda.

BACKGROUND AND OBJECTIVE: Spain has been one of the countries most affected by the SARS-CoV-2 pandemic. The objective of this study is to describe the characteristics of the patients treated for COVID-19 at Guadarrama Hospital and to identify the associated mortality factors in those admitted in an acute situation. MATERIAL AND METHODS: Retrospective observational study of COVID-19 patients admitted from 3/15 to 5/15/2020. Sociodemographic, mental, functional, analytical, clinical, radiological and therapeutic variables were collected. Factors associated with mortality were analysed using a bivariate and multivariate study. RESULTS: Two hundred eleven patients were included: 102 (48.3%) in an acute situation and 109 (51.7%) in the convalescent phase, the median (interquartile range) age was 82 (72, 85) years. The most frequent symptoms were fever, cough and respiratory failure. The 89.9% had pneumonia. An acute mortality rate of 26.5% (27/102) was detected and the associated factors were: respiratory failure (P 0.002), Charlson index (ChI)≥3 (P<0.001), CURB≥2 (P 0.011), low SatO2/FiO2 ratio (<0.001), elevated urea (P<0.001) and creatinine (P 0.036), hypoproteinemia (P 0.037) and age (P<0.018). The deceased had a worse functional situation than the survivors (P 0.025). In the multivariate analysis, SatO2/FiO2 ratio (OR: 2.23; 95% CI: 1.07-4.63; P 0.031) and ChI≥3 (OR: 4.25; 95% CI: 1.06-17.04; P 0.041) were independent factors of mortality. CONCLUSIONS: The COVID-19 patients treated were mostly severe cases. The variables associated with mortality were age, respiratory failure, comorbidity, kidney failure, and malnutrition. Respiratory failure and comorbidity outweigh age as independent risk factors for mortality.